This keyword ranking definition also refers to which page in the SERP a URL is shown on, with more relevant results shown on page 1, and less relevant results appearing on page 2 or beyond. Search engines usually show about 10 results per page, and higher keyword rankings mean being closer to the top of the page (toward spot #1), lower keyword rankings mean being closer to the bottom (spot #10).
When people enter search terms into Google that relate to your page’s subject matter, whichever spot your URL is shown in is your keyword ranking. Keyword rankings in SEO refer to your page’s specific spot on the search results pages for a particular search query. Page’s with better keyword rankings will rank for more keywords, will rank for higher traffic keywords, will rank closer to page 1 in search engines, and will rank higher-up on page 1 as well! That’s why understanding what keyword position is, is crucial to gaining traffic through Google, Bing, Yahoo, and more. After all, websites that are higher quality will have better keyword positions, and websites that are lower quality will have lower keyword positions.
This is what keyword ranking in SEO means: being able to design, set-up, and optimize a site in order to rise the rankings in search engines. Search engines use algorithms to measure and scrutinize website elements like content, meta-data, internal links, navigation, link structure, and more. But what is keyword ranking in SEO?įor businesses that are concerned about using SEO to improve their traffic, the main keyword ranking definition refers to what position their page has in search results for specific keywords.įor any particular target keyword, pages will generally have a specific position that they appear at in the search engine results page (or the SERP). Keyword rankings.įor most sites, getting better rankings is the number one goal for any SEO campaign, since that is what’s needed for better traffic. Search engine optimization is a fairly complicated concept – but you can boil it down to one main thing.
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